PBT Group thought leadership
The imminent arrival of multinational data centres in South Africa is attracting increased business interest on how it will deliver value to local organisations. Could this be the year the cloud, and in particular the hybrid cloud, becomes mainstream here?
Fortunately, companies have realised the business benefits of going this route for quite some time. The difference now is that there is a more open attitude towards the cloud from an increasing amount of industry sectors. No longer limited to just ICT companies, financial services providers, and the like, the cloud is fast turning into a competitive imperative.
The complex infrastructure required to maintain legacy systems have become too expensive and cumbersome to be efficient for traditionally-minded companies. They understand that the cloud provides the platform to be more agile, secure, and available, especially from a data perspective.
Furthermore, clients are expecting their service providers to follow suit and respond in an increasingly real-time manner. The old ways of pushing products and services in a universal manner is not good enough. Today, it is all about customised offerings tailored to meet the needs of customers on a more individual level.
The way to do that is through the power of the cloud. Instead of tirelessly investing in on-premise computing resources, decision-makers who make the move to a cloud environment can rely on that service provider to scale according to the needs of the business as they evolve. Not only is the cloud more cost efficient, but it also results in more productive employees and offers the business agility.
Certainly, the price point makes it an attractive value proposition but the fundamental advantage that it delivers is that of agility. Being flexible and able to respond quickly to changes in market forces through the cloud, means that companies can compete better with their international counterparts.
With brand loyalty being a relic of the past, clients care very little about the history of an organisation. Instead, it is about delivering what is required in the here and now.
What the multinational data centres in South Africa will likely do is accelerate the adoption by those companies who have been sitting on the periphery. They can ill afford to ignore the extent at which the cloud will transform the local market. Already, the growth of mobile in South Africa and the rest of the continent are pointing to an increasingly connected customer segment that expect the same kind of experience and service as more developed countries.
The pressure is on for business to migrate to the cloud sooner rather than later. To do any less, would be to risk relevancy in a digital world.