ChatGPT can redefine customer engagement

ChatGPT can redefine customer engagement

ChatGPT can redefine customer engagement Nathi Dube, Director, PBT Innovation, PBT Group For the uninitiated, ChatGPT is a ground-breaking language model developed by OpenAI which simulates human-like conversations using advanced deep learning techniques. Launched at...
Data analytics myths to avoid

Data analytics myths to avoid

Data analytics myths to avoid Carlos Teixeira, Director, PBT Innovation at PBT Group Every modern, digitally driven organisation needs to invest in managing its data and effectively analysing it to derive insights that can be of value for well-timed business...
What to look for in a data automation tool

What to look for in a data automation tool

What to look for in a data automation tool Nathi Dube, Director, PBT Innovation at PBT Group In my previous blog, I discussed some of the steps behind implementing a successful data automation strategy. For this piece, the focus shifts to the features to look for when...
Data fabric: A dream too soon?

Data fabric: A dream too soon?

Data fabric: A dream too soon? Julian Thomas, Principal Consultant at PBT Group In my previous blog I discussed the differences between data fabric and data mesh while also touching on the complexities of adopting the former into business practices. The reality is...