Lorem ipsum dolor sit . Proin gravida nibh vel vealiquete sollicitudin, lorem quis bibendum auctonisilin sequat. Nam nec tellus a odio tincidunt auctor ornare.

Stay Connected & Follow us

What are you looking for?

Simply enter your keyword and we will help you find what you need.

Author: Julian Thomas

Social media mining: Critical to CX management in the digital age

Julian Thomas, Principle Consultant at PBT Group As markets become increasingly globalised, saturated and competitive in the digital age, great focus is being placed on the customer experience (CX). And, in periods of subdued or stagnant economic growth, such as South Africa is experiencing, people slow down on their spending and as a result, it becomes harder to attract new customers. Therefore, significant emphasis is focused on reselling, upgrading, etc. existing customers. However, there is only so...