Advanced Analytics

Unlocking the hidden value in your data is what PBT like to term advanced analytics. This forms a key role in the overall business intelligence model, which is why we are not only passionate about driving the message of advanced analytics forward, but aim to offer the best approach possible in this area of business intelligence.

Our advanced analytics approach therefore processes the data available in the data warehouse through an analytics engine, which then provides new variables and measures to enrich the data warehouse with additional information. This data is made available through the standard reporting mechanisms to support strategic drives. The benefit of this advanced analytics approach over “off-the-shelf analytical tools” is the generation of predictive knowledge, not limited to today’s or yesterday’s views, but venturing into the future – another key aspect to consider for future business success.

Having the insight to what will happen in a few days, weeks or even years from now can determine one successful organisation from the next.

Typically, advanced analytics models will encompass the domains of segmentation, cross/up-selling and predictive attrition or dormancy of a company’s customers or suppliers. When several advanced analytics models are run concurrently, they will deliver compounded intelligence instead of the limited value produced by a model run in isolation, as illustrated below:

Advanced analytical outputs

The advanced analytics model results, or outputs, will provide different strategic views of the company’s business. This is illustrated as below.

The process of getting advanced analytics right requires specialised expertise, a unique project approach, a good understanding of the source data, experience with a complex tool and the ability to transform output variables to business-actionable output – which is exactly what we aim to provide.

Advanced analytics as implemented by PBT can unlock the inherent value of information from existing enterprise data and provide additional insight to key business initiatives. The key to PBT’s success in the implementation of advanced analytics projects is its integrated approach, which is not limited to the IT field, but encompasses a deep understanding of the overall business - the business drivers and the business strategies that need to be supported to generate a true ROI.