PBT Blog

  • Social media mining: Critical to CX management in the digital age

    Julian Thomas, Principle Consultant at PBT Group As markets become increasingly globalised, saturated and competitive in the digital age, great focus is being placed on the customer experience (CX). And, in periods of subdued or stagnant economic growth, such as South Africa is experiencing, people slow down on their spending and as a result, it […]

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  • Storytelling – it all comes back to data

    The tactics undertaken on a daily basis, both in a personal and professional capacity, are no doubt impacted by stories. Whether it is the story plot of the latest series on TV that has everyone talking, or the story a business’s data is presenting to help top line management reach an all-important decision – stories […]

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  • Preparing for insights-as-a-service

    Dr Corine van Erkom Schurink, Analytics Team Lead at PBT Group In today’s digital environment, organisations must combine both structured and unstructured data and extract meaningful insights from it, which implies costly infrastructure and cutting-edge know-how. This has resulted in the emergence of insights-as-a-service that provides decision-makers with a platform to leverage data for competitive […]

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  • AI, the next business frontier

    PBT Group thought leadership Worldwide revenue in the Artificial Intelligence (AI) market is expected to increase tenfold between 2017 and 2022. With machine-learning (ML) being one of its focal points, it is no surprise that understanding data has become more critical than ever. Simply put, business needs AI (and data) to stay relevant as pressure […]

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  • Benefitting from data lakes

    Jessie Rudd, Technical Business Analyst at PBT Group Previously, I discussed some of the defining characteristics of a data lake and contextualised it in a business environment. In this article, the focus shifts to its importance for South African companies trying to remain relevant in an increasingly digital age. One of its most significant elements […]

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  • Understanding data lakes

    Jessie Rudd, Technical Business Analyst at PBT Group Even though data warehouses and data lakes are considered large [data] storage repositories, this is where the similarities stop. While the latter offers significant business opportunities, not many organisations understand how to effectively unlock its potential. A data lake is unstructured data that comes direct from the […]

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  • Embracing data for the digital environment

    The past 12 months have seen digital becoming a focal point for many businesses. Yet, the market is still fragmented in how to approach dealing with the complexities of migrating. Part of this entails preparing for this new [digital] world but not completely understanding the building blocks required. Contributing to this is the misconception that […]

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  • Unlock the power of data in finance

    Information is all around us. Despite cynics arguing that much of it is simply ‘noise’, the opposite is true. Given the wealth of data at our disposal, companies are realising the importance of getting value from it using a myriad of analytical solutions. Even though organisations of various sizes and from any industry can draw […]

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  • 2018 tech trends to watch

    Technology has permeated virtually every facet of business today. Artificial intelligence (AI), the Internet of Things (IoT), and even cryptocurrencies have arrived to transform organisational strategies. But, even though some of these have yet to become part of generally accepted business practice, thoughts are already turning to what next year holds in terms of innovation. […]

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  • True digital enlightenment lies in data

    PBT Group thought leadership The start of a year inevitably brings discussions around upcoming trends – with people debating what businesses should be taking on board to remain relevant. This is especially true within the technology space, as businesses continue to move towards becoming digitally attentive. Given this, as digital continues to lead conversations around […]

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  • Welcoming a data analysis reality

    PBT Group thought leadership Analysing data has become integral to the success of any business in the digital environment. But despite its importance, there are still those who struggle to come to terms with big data and how to reap the rewards of its associated benefits. Big data is hardly a new phenomenon. Many cite […]

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  • Ensure the quality of your data

    PBT Group thought leadership Data is all around us. In the digital landscape, it has become the currency to do business and remain relevant. But what of its quality and how best to effectively manage it? After all, if your underlying foundation is not sound, there is very little hope of transforming business processes successfully. […]

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  • Data analytics the cornerstone for business turnaround

    PBT Group thought leadership Increasingly difficult economic conditions are putting companies under pressure to find more efficient ways of streamlining operations. This has put renewed focus on the importance of data analytics as an enabler to remain competitive. Data has long been likened to being the ‘oil’ of the information age. With the growth of […]

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  • Hybrid cloud vital for digital transformation

    PBT Group thought leadership The Fourth Industrial Revolution (the fusing of physical, digital, and biological) is well and truly upon us. Digital transformation has become commonplace and the likes of the Internet of Things (IoT), Artificial Intelligence (AI), and Virtual Reality (VR) are part of strategy discussions. But how is this impacting on cloud approaches? […]

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