PBT in the News

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by Barbara Ohlsson, Senior BI business analyst at PBT Group

Michael Porter* describes competitive advantage as follows: “Competitive advantage grows out of value a firm is able to create for its buyers that exceeds the firm's cost of creating it. Value is what buyers are willing to pay, and superior value stems from offering lower prices than competitors for equivalent benefits or providing unique benefits that more than offset a higher price.”

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Explosive growth of Social media trends draw renewed interest in ‘Sentiment Analysis’

February 8, 2012
The last year has seen a rise in the uptake and infiltration of social networks, blogs, microblogs and forums amongst businesses. In fact, a global survey conducted by Regus* revealed that

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The PBT Difference

At PBT we pride ourselves in being able to empower businesses to analyse data intelligently and deliver real, measurable bottom-line value. If that isn’t justification enough, perhaps we should boast that we have worked in more than 25 countries around the world and are currently implementing large-scale projects throughout Africa, the Middle East and Australia – working with highly respectable clients in a variety of industries including banking, insurance, medical healthcare, telecommunications, and retail.

What’s more, although we have established strategic alliances and partnerships with recognised local and international vendors, we remain product/vendor agnostic and as such, we are able to provide clients with tailor-made, end-to-end solutions that map to their business, rather than the business having to map to the technology. With our staff being technology - rather than product - specialists, we are able to oversee a comprehensive integration of various products and solutions.

In fact, with a staff complement of more than 250 highly skilled and professional consultants with more than 1.6 million hours BI experience – we have established a reputation for delivery according to expectations – symptomatic of worldwide expertise and local wisdom. That’s what makes us different!

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Written by Administrator   
Monday, 11 June 2012 09:11
Last Updated on Friday, 10 August 2012 11:37